What is the role of keywords in a blog post?

What is the role of keywords in a blog post?

Keywords play a crucial role in a blog post as they help improve the visibility and search engine ranking of the post. They are specific words or phrases that accurately describe the content of a blog post and are used by search engines to understand the topic of the post and match it with relevant search queries made by users. By including relevant keywords in the title, headings, and body of a blog post, bloggers can make it easier for search engines and users to find their content.