Digital Marketing Tools

 What is Digital Marketing?

Whenever you use the internet to inform people about your brand, you're doing digital marketing. You can use any digital marketing channel including social media, email, and content marketing to engage potential consumers.

Why Is Digital Marketing Important?

There are many reasons to move toward digital marketing. It is a more affordable way to reach a wider audience and directly engage with them. You can also gather valuable insights from digital marketing campaigns to make better decisions.

Top 10 Digital Marketing Tools

1. Search Engine Optimization (Seo)

Seo utilizes that help you rank higher on SERPs so you can reach more potential customers. On-page Seo is everything you do on your website to win clients including engaging content and a great website.

1. White Hat Seo

White Hat Seo

In a nutshell, when thinking of Seo you must likely of things like keyword research, optimizing content, adding meta descriptions, improving page speed, etc. well those types of strategies are known as White Hat Seo.     

2. Black Hat Seo

 Black hat is a type of Seo that I want to avoid altogether. It's comprised of malicious techniques and strategies that try to "outsmart" search engines to run higher. Examples of Black Hat strategies: are keyword stuffing, cloaking, or sneaky redirects.

Black Hat Seo

3. On-Page Seo

On-page Seo revolves around optimizing things on a webpage, blog post, or something similar. In other words, On-page Seo deals with any controllable element on a website that can get edited or optimized. Think easy website navigation, optimized images, quality content, etc.

On-page Seo

4. Global Seo

Global Seo (AKA: International SEO) focuses on targeting visitors from different countries, regions, or demographics, for example, some sites are formatted to adjust language settings based on where their visitor lives automatically, So adding hreflang tags to a website could be considered Global SEO.

Global Seo

5. Local Seo

A small business is trying to improve its online visibility in a specific location. It should consider Local Seo strategies, Some strategies to get started: ensure the business name, address, and telephone number are consistent on the website, and All social media profiles and register/verify the business on search engines.

6. Of Page Seo

Think of Off-page SEO as a way to help optimize online visibility via pages that you don't control in a White Hat kind of way! Examples of Off-page SEO strategies: legit link building, social media visibility via social media marketing, getting Real reviews, and press releases.

On-page Seo Guide

7. Technical Seo

Technical SEO is, well the more technical strategies to take on a website toward optimizing it so that search engines can crawl it better Examples: improve website speed, get an SSL certificate fix broken links, make it mobile friendly, and have a sitemap.