What are the differences between Google Ads, Google Adsense, and Google AdMob?

Google Ads, Google AdSense, and Google AdMob are all advertising platforms offered by Google, but they serve different purposes and target different audiences. Here are the key differences between them:

What are the differences between Google Ads, Google Adsense, and Google AdMob?

1. Google Ads (formerly known as Google AdWords): Google Ads is an online advertising platform that allows businesses to create and manage advertising campaigns across Google's search engine and network of partner websites. Advertisers can create text, display, video, and app-install ads and target specific keywords, demographics, locations, and interests. Google Ads operates on a pay-per-click (PPC) model, where advertisers pay when users click on their ads.

2. Google AdSense: Google AdSense is a program that allows website owners and publishers to monetize their websites by displaying targeted ads. Publishers can apply to become part of the AdSense program and, once approved, they can generate ad code snippets to place on their websites. AdSense analyzes the content of the website and displays relevant ads. Publishers earn money when users click on those ads or when ads are displayed (impressions), based on a revenue share with Google.

3. Google AdMob: Google AdMob is a mobile advertising platform specifically designed for app developers. AdMob allows developers to integrate ads into their mobile apps and monetize them. It supports a variety of ad formats, including banner ads, interstitial ads, rewarded video ads, and native ads. AdMob provides tools for ad targeting, analytics, and mediation, which allows developers to manage multiple ad networks and optimize their ad revenue.

In summary, Google Ads is primarily for advertisers who want to promote their products or services across Google's search engine and partner websites. Google AdSense is for website owners and publishers who want to monetize their websites by displaying ads. Google AdMob is for app developers who want to monetize their mobile apps through in-app advertising.